Mobile music applications have come of age over the last few years. In the recent past, the conversation was mostly about streaming services such as Pandora and that app on the iPhone commercial that allows you to avoid feeling embarrassed when you can’t name that tune. I’ve tried many variations on music discovery or streaming apps, including the visually rich Ghostly International Discovery, and see it as a logical extension of cloud computing and the desire to grab music fans increasingly fragmented attention.
But the release of the iPad, a rush for more tablet-style devices and increasingly more powerful smartphones means mobile music creation will be just as accessible and democratized. Billboard recently hosted its first Music App Summit in San Francisco earlier this month, and the focus was squarely on branded interactivity, from the Gibson Learn & Master Guitar app (a combination tuner/teacher/metronome) to the I Am T-Pain app by Smule, a company that has had amazing success with its Glee Karaoke and Magic Piano app (according to a recent press release, the Magic Piano app has been played for 23.2 years of time by users). It’s always refreshing to see creative success stories involving big brands in music, since the major labels have demonstrated the folly of a mistrustful and myopic view of technology.
I’m more interested in the music creation category, which was won by MorphWiz, a synth program created by Dream Theater keyboardist Jordan Rudess which made $40,000 in its first month. I haven’t tried that out yet, but I’ve recently become obsessed with the Reactable Mobile app, another new entry to the app world. The interface — which was developed by a research team at Pompeu Fabra University in Barcelona — is a table that activates a variety of different modular synthesizer elements, including sound sources, oscillators, sequencers and filters, placed on its surface. Users can position these elements, colored plastic shaped corresponding to their function, to interact with each other to build unique rhythms and sounds, a process that lets users discover their own visual vocabulary while creating. Bjork, no stranger to forward-thinking electronics and sharp visual presentation, utilized Reactable on tour a few years ago.
The app basically shrinks that table onto your phone or iPad; even on a phone, there’s plenty of room to modify and rearrange. You can save tracks and import samples, and it makes for a good crash course on synthesizers, despite the $9.99 price tag. I’ve interviewed some artists in the past who have modular synth set-ups, and after a few hours of playing with this app, I can see why they can radically expand your music vocabulary and overwhelm you with choices. All those options made me feel simultaneously adrift and excited, convinced I could make some brilliant, Warp-worthy synth line if I only tweaked the LFO just right (not surprisingly, that has not happened yet). I can see Reactable being a big part of my train trips to work.
The potential for mobile devices to expand access to composition, recast music notation and create interactive performances has barely been scratched. But in the meantime, it’ll be interesting to see fans a little more engaged with their iPhones during the morning commute.